Populist ideology and speech patterns in e-communication between 2013 and 2016: discerning populism from political popularity

by Dadiana Chiran and Matevz Tomsic,

A two-step model of analysis is tested to explore the intensity of populist communication according to a model with six explanatory variables for popularity: Populist Ideology, Populist Speech, Simplicity of Discourse, Entertainment, Language Aesthetics, and Emotion. We transpose multiple definitions of populism in an experimental model that filters the social media channels of eleven of political actors and deconstruct their political statements. The results suggest that both Populist Ideology and Speech are sufficient conditions for populism, whereas the populist markers reinforce the consistency of the results.

published in Vol 20 - No 1 -2020 // General issue
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Advisory Board

  • Alina Mungiu-Pippidi (chair) Hertie School of Governance
  • Larry Diamond Stanford University
  • Tom Gallagher University of Bradford
  • Alena Ledeneva University College London
  • Michael McFaul Stanford University
  • Philippe Schmitter Stanford University
  • Helen Wallace London School of Economics and Political Science

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  • Ingi Iusmen

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Societatea Academica Romana