The patriarchy embedded in the social language is among the toughest obstacles to gender equality since it reproduces the traditional secondary position of women. It is a noteworthy reason why feminist movements have focused on language as a field of struggle in the last decades. One of the positive developments in terms of raising awareness about sexism in language was the widespread use of social media. To show this positive influence of social media, this study takes the “Let the Man Know His Place!” trend (#erkekyerinibilsin) on Twitter (X) in Türkiye as a case study and examines it by applying critical discourse analysis. By placing it within larger socio-historical and political frameworks, the study examines how women in Türkiye challenge the patriarchal patterns entrenched in the social language. It also shows how they use new media channels to give visibility to gender inequalities endorsed by social, religious, and political circles.