On the Media’s Role and Dichotomic Perception. Empirical Study of Political Party Elites in Poland

by Michał Jacuński, Barbara Brodzińska-Mirowska, Anna Pacześniak, and Maria Wincławska,

Within the framework of the golden communication triangle (Perloff, 2008) and general mediatization concept, a particularly big number of theoretical analyses and empirical studies have been devoted to relations between political actors and the media. However, qualitative on-the-ground research among Central and East European party elites concerning their understanding of the media and journalists’ roles in political communication is still rare. Taking into account the observed deficit, this article examines the implications of mediatization in a competitive model of democracy (Strömbäck, 2005) and suggests political actors’ dichotomic perception, rooted in a confrontation between political logic and media logic (Brants & Voltmer, 2011). As a reference point in this study, several specific features pertaining to the media system were adopted. Many evidences were found, that politicians perceive the role of the media differently and they base their perception on using dichotomies. Nevertheless, politicians accurately diagnose and evaluate the consequences of the mediatization process. The empirical results provide evidence gathered from semi-structured interviews conducted among 59 top representatives of six relevant political parties in Poland.

published in Vol 19 - No 1 - 2019 // General issue
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  • Alina Mungiu-Pippidi (chair) Hertie School of Governance
  • Larry Diamond Stanford University
  • Tom Gallagher University of Bradford
  • Alena Ledeneva University College London
  • Michael McFaul Stanford University
  • Philippe Schmitter Stanford University
  • Helen Wallace London School of Economics and Political Science

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  • Ingi Iusmen

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Societatea Academica Romana