Keywords
anti-corruption Central and Eastern Europe clientelism corruption democracy democratization economic growth elections EU conditionality EU neighbourhood European integration Europeanization European Union Euroscepticism EU – Russia relations financial crisis foreign policy Good governance governance governance reforms Hungary implementation institutionalization institutions and development local government Montenegro Nationalism participation party system Poland political parties political protest post-communism Republic of Moldova Romania Russia security Serbia Slovenia small states social media Transnistria transparency Ukraine voting behaviourPosts Tagged ‹internet marketing›
Tuesday, October 18th, 2022
Content optimization in political communication: lessons from the fake news production sites in Veles, Macedonia
In this paper we explore internet marketing and fake news production as new media content regimes based on audience profiling. We undertook a field study of the content enterprises from Veles Macedonia and understood the organic mechanics of fake news production. The deep-seated problem that we identified was the instrumentalisation...
