Friday, July 31st, 2020
A two-step model of analysis is tested to explore the intensity of populist communication according to a model with six explanatory variables for popularity: Populist Ideology, Populist Speech, Simplicity of Discourse, Entertainment, Language Aesthetics, and Emotion. We transpose multiple definitions of populism in an experimental model that filters the social...
Paper, Vol 20 - No 1 -2020 // General issue // content analysis, political popularity, populist ideology, populist style, QCA, social media
